In the past, the main research object of competitive India Phone Number List strategy was a single producer or a single consumer in society. While the platform is a new species in the business economy of today and in the future. Economies, centralization and differentiation strategies have begun to fail. In his 1937 paper “The Nature of the Enterprise”, Coase demonstrated the reasons for the emergence of enterprises and laid the foundation of modern enterprise theory. He pointed out that the reason for the emergence of enterprises is to reduce transaction costs .And India Phone Number List the operation of the market has costs.
Centralized and differentiated India Phone Number List
Forming an organization and allowing a certain authority .India Phone Number List to direct resources can save some market running costs. When an enterprise exists, the number of a series of contracts signed by a certain factor of production (or its owner) .With other factors of production that cooperates with him within the enterprise is greatly reduced.And a series of contracts is replaced by a single contract. Since then, the enterprise (single producer) has become the core of the market economy and has made a huge contribution to the economic development India Phone Number List of mankind.
The failure of the centralization India Phone Number List
However, since the launch of Amazon in 1995, a new species has been born in business . The platform, which is also aim at reducing transaction costs and India Phone Number List improving transaction efficiency. After so many years of development, countless successful platform-base companies have emerged in the world. Alibaba, Amazon, JD.com, Airbnb, Meituan, Uber, Didi… Platforms are becoming a new species of the market economy. How can platform companies gain a competitive advantage? This is also a long-cherished wish of mine to study the success of platform-based enterprises. However, many theories in the past can no longer be fully explain and guided. This paper mainly analyzes the centralized and differentiated competitive strategies. Centralized and differentiated competitive strategy comes from the “Father of Competitive Strategy” Porters India Phone Number List 1980 book.