The shorter pieces are designed to quickly attract new readers. On the other hand, long-form content delves into a certain topic. This form of writing requires critical thinking skills and is not skimmed. It usually also includes a lot of research. White papers and reports are other examples of long-form content. Is it better to write short or long? This is a question we get all the time. The truth is that there is a place for both types of writing in your SEO strategy. They both serve a different purpose and both are effective when done right. It depends on your goals and how much time you have each week to write.
As we said before, the short form is generally to attract visitors and the long form is to educate them. The theme is also an important factor. Some themes are simply better in long form. Most SEO experts would recommend having a mix of both. Short-form should outnumber your long-form content, but anything you post over 1,000 words needs to be deep and authoritative to move the needle on Bulgaria whatsApp number list your SEO. Pros of writing short Internet users are more likely to stop and read a shorter piece of writing. Everyone’s life is very busy and the average time spent on any website is only 10 seconds or less. Something short is more likely to catch your eye. Research has also shown that shorter content is more likely to be shared on social media.
There Are Other Factors That Apply to
This includes infographics or memes. Businesses need to post to their blogs on a consistent basis if they hope to maintain a good ranking. From a logistical point of view, it is much easier to publish several short blogs each week than detailed articles. The two negatives of short-form content include not making a significant impression on your reader and not ranking for as many keywords. Pros of writing long Writing long-form content is an investment for everyone involved. You as a business should invest time and energy in a well-researched blog and the reader should spend their time to finish it.
SEO studies have shown that Google’s algorithm tends to favor lengthy content, especially when it satisfies the EAT elements. Are there other reasons for this? Long-form content ranks for more keywords and is more likely to be linked to by another site (especially if it is authoritative). Posting long-form content is a great way to stand out from other companies that post 300-, 400-, or 500-word blogs. They can also better serve a niche audience that already has a certain level of subject matter expertise. The biggest challenges for long-form content are short attention spans online and ensuring that what is written is of high quality.
The Rating of Each Result There’s a Reason
You may have to hire a professional to write it. How to write killer long-form content If you intend to post long-form content on your blog, here are some tips to ensure it’s high-quality: Understand your audience and what they are interested in reading Use a narrative arc for your nonfiction writing to ensure there is a sense of satisfaction at the end. Do plenty of research before you write and cite as many specific details as possible. Break up large chunks of text with titles, subtitles, images, or graphics
