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The Findings Published

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The Findings Published

and achieve greater engagement with him, a fact that can be achieved through some actions in the branding of companies. Such as the design of a brand , the creation of mascots and the sale of merchandising . A brand mascot (also known as advertising or corporate mascots ). Are characters that seek to represent the values of a brand. Also helping to strengthen the presence of a company in the mind of the consumer.

Branding to explore, thanks to endless possibilities to achieve where creativity plays a fundamental factor. To take into account the impact that they can represent. Information from local media shows that 64 percent of consumers mention . That the values shared by them help strengthen a relationship of trust with their respective brand. The reality of the banker These mascots can be use in.

By Michel Brunet [3]

Different ways, Panama phone number them, to create advertisements (static or animate in both traditional and digital media. As well as in product designs ( as we could see some time ago in cereal packaging in Mexico ).  However, brands also have a good opportunity to take advantage of their publicity mascot by selling merchandise around it. Client shows off his Dr. Simi merchandising A user on social networks has shown off part of his Dr. Simi merchandising.

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Where he mentions to the brand that he is already “assembling”. His collection and attaches a photograph with 3 of his stuff animals from the advertising mascot of Farmacias Similares . In his different versions. This user is just building his Dr. Simi merchandising collection . Which can be quite extensive if we take into account that the brand constantly opts for the creation of these stuff.

And His Team In 2002

Animals of its advertising mascot in different versions (as we see in the photograph with his Santa Claus costume). However, it demonstrates the brand’s position in the current community, just as it has happened on past occasions. This image of Dr. Simi has manag to be promote in various situations thanks to its merchandising items . Even with celebrities who have receive this type.

Of stuffed animal in their hands from their fans. as Steven Yeun, former protagonist, demonstrat some time ago. from the series The Walking Dead, when he share a photograph with his stuff animal and even an artist whose advertising mascot was launch in Corona Capital, positioning the brand in the sights of millions of users.

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