In the first two weeks of the article ” Analyzing the Turkey Phone Number Trend of the Second Half of the Internet from the Underlying Logic of Social E-commerce “, I briefly sorted out the development and main models of social e-commerce. This article will use a specific case (Global Catcher) to explain social Market status and opportunities of retail model e-commerce. 1. Product introduction Global Catcher was launch in April 2016, a snack e-commerce platform base on the WeChat ecosystem, which belongs to the B2B2C model – small B “merchants” Turkey Phone Number select products suitable for their own sale from the big B’s commodity library (platform), forming their own small business.
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Merchant small merchants are only responsible for traffic acquisition and Turkey Phone Number distribution, while the supply chain and other services are by the platform. Mainly engaged in snacks, health products, maternal and infant food and daily necessities. In October 2016, Global Catcher received an A+ round of 100 million yuan in financing. In April 2017, Global Catcher’s registered users exceeded 12 million, and sales reached nearly 800 million. On February 3, 2018, Fund, a subsidiary of Zhejiang University Investment. Invested in its strategic investment with a valuation of 2 billion yuan. The glamorous data, the global catcher also has another side. Global Catcher is a representative product that walks on the legal red line (over-sharing mechanism), Turkey Phone Number and some people commented that this kind of product based on social relations is rapidly expanding on the red line.
The similar model micro-store is also limit to disputes Turkey Phone Number between right and wrong. Which seems to be a collective symptom of social retail e-commerce. The root cause of the emergence of emerging e-commerce. Social e-commerce – players who stand on the head of giants and pick peaches Data source. Compiled by China Business Industry Research Institute Since 2015. Social e-commerce has started an astonishing growth, which seems to imply the rapid rise of a new kind of retail business,