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The louis armstrong of user data photo of three customer behavior analysts while there are a number of great tools out there. I have my louis armstrong. Louis armstrong. Arguably the greatest trumpeter of all-time. Is my high watermark for jazz. I love armstrong. The sound. The range. The personality. […]

Top things that impact your users and revenue. Additionally. The list of available integrations is long. Let’s talk about three of the integrations i’ve found most useful. Integrations are what bring you harmony between tools. Qualtrics – voice of customer the way it’s meant to be my favorite integration with […]

In your customer behavior analysis. Suppose your user exhibits frustration (frustration indicated and rage clicking seen). As a result. An appropriate tealium badge is assigned in real-time (e.g.. Rage-clicker. Member of the loyalty club. High-income customer). Next. You personalize for this user with an audiencestream badge. The net result is […]

Taking a siloed approach to personalization is that decisions are likely being made based on an incomplete view of the customer. This. In turn. Increases the risk of presenting users with a subpar customer experience. The risk with taking a siloed approach to personalization is that decisions are likely being […]

Basic cdp will help unify data from your customer relationship management (crm) system. Email marketing platform. Website. And mobile app — making it easily accessible across the organization. However. Creating customer profiles within a cdp will only benefit the customer experience if your organization acts on the data. Simply put. […]

Meb stories must comply with google news content policies. Even though they can be editorial or monetized. So if you can create an immersive experience that allows people to virtually “try on” your brand of shoe umbrellas. You can include links to sell the products — as long as you’re […]

Vitals report in google search consoleexample of core web vitals report in google search console how to be successful with page experience if you want to stay competitive in the seo space. It’s important to take advantage of the early notification so you can plan what might turn out to […]

To be comfortable explaining these nuances when the stakeholders notice things such as differences in conversion rate. User counts. Or session counts. Then there’s the need to deliver your analysis and test results. If you have the test results recorded in one tool and your secondary analysis in another tool. […]

With various tools throughout the day. There are times when it makes sense to use different tools for different things. For example. You wouldn’t use adobe analytics or google analytics as a session replay tool. Or you wouldn’t use something like optimizely to analyze multi-touch attribution models. But there are […]

You’re ready to go and able to create your dashboard in adobe analysis workspace. Let’s look at the final product and work on creating each module in the order i usually create them: a/b testing dashboard in adobe analysis workspace calculated metrics: level 1 – beginner start by setting the […]

To see is: what’s the cumulative uplift for this test as each day goes by? So rather than knowing that on june 25. The cvr uplift was about 10%. I want to know how much the cvr uplift has been for all data up to that day between june 18 […]

Calculated metrics: row count for “days live” number static numbers such as 0. 90%. 95%. And 97.5% make your bucketing segments make your converting segments use the two above segments to create your cumulative uplift calculations using the cumulative function use those segments to create a cumulative statistical significance calculation […]

Cdp engines and toolkits – this category includes the open-source solutions that will support company-led “build” initiatives. Think of these solutions as flexible foundations to build a customer data profile in-house with less emphasis on the marketing features. Keep in mind that most of the cdps on the market today […]

Of offline or retail data that you wish you could use but have never figured out how to integrate. Make a list of all your advertising platforms/channels (dsp. Dmp. Tv attribution. And ad buying) a cdp should do more than meet your needs today. It should be able to meet […]

To perform a readiness assessment of your site. What is page experience. And what does it want? In short. Page experience combines existing user experience (ux) signals with another set of metrics called core web vitals. The page experience signal will be new. But google’s obsession with user experience and […]

About your customer cohorts that were previously unavailable. A cdp will not only lead to operational efficiencies. It’ll unlock information about your customer cohorts that were previously unavailable. Are you ready for a customer data platform? The answer really is: it depends on a few factors. Here are some questions […]

Your company wants to buy a customer data platform (cdp)? Just grab a ticket. And we’ll pull one off the shelf. Oh wait. It’s much more complicated than that. There are more than 100 companies that describe themselves as a cdp. The market has been flooded. And it’s become difficult […]

Gain meaningful insights. Take action and evolve. Your data must be accurate and trustworthy. Blast will audit your analytics setup to ensure everything is being tracked correctly. Increase confidence in your data an audit of your core digital analytics tool is often the first required step towards improving your organization’s […]

Studio has an easy-to-use connector to google analytics data. Both for universal and ga4 schemas. There’s also a connector to bigquery. Bigquery is google’s data warehouse for the same event-level google analytics data. With ga4 now opening the connectivity to bigquery to all its customers. We anticipate more teams will […]

To tealium iq. Iq is not requir in order to use audiencestream. It can be use with other tag management systems as well. Audiencestream collects real-time data and provides a user interface for companies to create rules and processes that will personalize the experience for customers and deliver more relevant […]

Tag deployments are isolated: because the deployments of multiple solutions are hardly coordinated. There’s the potential for conflict. Including overpayment of sales commissions to affiliates and pay-for-performance vendors. Tagging impacts site performance: especially as many vendors tags are poorly authored. Enter tealium iq. Tealium iq is an easy-to-use. Enterprise tag […]

Be where the majority of costs could be incurred. With ga4 now opening the connectivity to bigquery to all its customers. We anticipate more teams will be planning to link the two and begin a level of user journey exploration that event-level data now offers. Built-in data connectors… or not! […]

Be the only place to see and retrieve all associated event data (or user property data) nested inside the ga4/firebase structure. Icon – next step analysis next-step analysis as we delve into event-level data it is easy to see the possibilities of answering the age-old question of “what did the […]

About your business but also communicate them effectively within your organization. When insights are communicated in a clear and effective manner. There’s an increased likelihood they’ll be understood. Embraced. And acted on. Data-driven culture to sustain success — data storytelling consulting demonstrates the power of communicating insights effectively. By showing […]

Along with strategic insights provided by our marketing analysts. Bringing these pieces together and truly harnessing the power of your marketing data. However. Requires specific expertise. As experienced marketing analytics consultants. Blast will ensure you establish the framework and processes necessary to successfully execute marketing data analytics within your data-rich […]

Your success. Business analytics consulting supporting leaders to evolve business analytics brain storming meeting understand your customers identify opportunities innovate faster with relevant data we support leaders to evolve their organizations using our proven business analytics consulting services — helping you achieve a competitive advantage with actionable insights. Nature of […]