In the first place ,Following the fire of the “she economy”, the female consumer Azerbaijan Phone Number force in the new era has risen. And many brands have focused on female consumers. So, in what way and from what channel can the brand accurately reach this part of the group? Brands should not only pay attention to what consumers like now. But also pay attention to where the next consumer psychological revolution will take place. In 2017, Okamoto launched the 003 ultra-lubricating new product, and appeared on social media through video images, creative posters, and offline pop-ups many times within two years. Up to now, Okamoto has launched the debate on , with a novel format, interesting and thought-provoking content. What is the marketing logic and manipulation behind it? Azerbaijan Phone Number Let’s take a look together.
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Insights into female consumer groups Behind every successful marketing, in-depth insight into the target population is inseparable. In this regard, Okamoto has always understood very well. 1. The rise of female consumption power. The new favorite of condom selection In recent years, the “her economy” has been on fire. The strong consumer demand and spending power of the female group heralds the formation of a new economic growth point. A set of interesting data, taking buying a set as an example: According to the Azerbaijan Phone Number Okamoto e-commerce platform, only 30.75% of girls bought condoms on “11.11” in 2016. By 2018, 618 had increased to 40.1% with a super fast-forward mode of 30.6%.
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We may say: in the future, women will become the emerging main force of “buying condoms”. Azerbaijan Phone Number The main feature that distinguishes female user groups from males is that they are more emotional and longer than experience. They not only pursue the ultimate experience of products, but also have brand humanistic care. This means that how to cut in from the communication strategies and channels of women’s emotional value has become the key for brands to accurately reach this part of the group. 2.