Tool APPs are essentially unilateral products. The biggest Phone Number List difference from bilateral and multilateral products is that there is only one user. Which can better reflect the concept of “run out and go” , such as ink weather, WiFi master key, Evernote, etc. Users are simply people who use such products. On the contrary, multilateral products such as Taobao. Phone Number List Weibo, Douyin, etc. require the participation of multiple users to make the product work.
Run out and go Phone Number List
Take Taobao as an example: buyers, sellers and Phone Number List potential third-party users constitute the user network of the entire product. And Taobao at this time is a platform that connects multiple users. Therefore, tool APPs have great limitations in interacting with users due to their product form . And the profit model is relatively simple. Many can only rely on advertisements to obtain income. The strong substitution leads to a higher user churn rate. Many in the market Tool apps have long been in a crisis of “existence in name only”. Of course, we can Phone Number List also see many successful tool apps.
But that time Phone Number List
They are either better than competitors in terms of Phone Number List unique functions or user experience, such as Moji Weather; The products are upgrad, such as: Auntie; Or it is a combination of software and hardware, and the technology ahead of the same industry is applied to the products, such as. Meitu, Xunfei input method; Or it is to cooperate with other products to turn itself into an entrance Cut into other markets to gain opportunities, such as: Ping An WiFi. Compared with other types of APPs such as games, social networking, information, e-commerce, etc., tool APPs are obviously more difficult to acquire new users and increase user stickiness . Such reasoning. Therefore, this article selects a representative network disk APP-Baidu network disk, and discusses the strategies adopted by such products in terms of user acquisition and Phone Number List retention.
