To know that, you have to think from their perspective. Those will be the topics that you will address through your content. At this stage, you can think from the angle of each sales funnel. During each stage of the funnel, what kind of difficulties would you face as a customer? Write down all your missions. Your mapping trip would be: awareness stage Visit website Generate interest in your product or service. Similarly, Using a freemium model or a free trial Pay for your premium service Started using your other products and services. Use of customer service Renew subscription At each step, what are the possible obstacles. Or what kind of problems would you face as a customer? Write it down. It will be helpful for you to get content ideas and create blogs or FAQs in advance.
Related: Native advertising for B2B SaaS companies 3- Do keyword research. By focusing on a target audience, you must also work on the key phrases or keywords. Those words will help people find you and your content in the search engine. There are many tools available to research keywords. You can use Google Keyword Planner, Ahref, Semrush, Alexa, and Moz to check keywords and choose Finland whatsApp number list keywords relevant to your business. At each stage of the buyer’s journey, your audience will search for different pieces of information using different keywords at various stages. Related: Keyword Research Guide In the initial stage, people will use generic keywords, starting with “how”, followed by their pain points.
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Then, once they’ve discovered your site, they may be looking for reviews before they buy. After the purchase, they may be looking for tips to use the unique feature of the software. Similarly, continue. Put yourself in the reader’s shoes and analyze the keyword that will be used in each stage. Similarly,By doing this, you will get more content ideas, since most of the long-tail keywords will be the pain points or doubts that people have in mind regarding your business. However, choosing the right keyword will improve your marketing effort and lead to higher customer satisfaction and retention. 4- Plan for the different stages of the funnel Different stages of your funnel require different types of content.
The various stages of the funnels are: Conscience Interest Desire Action Blogs cannot always be trusted. It would be better to adopt content types like: emails, landing pages, case studies, newsletters, white papers and others to increase lead generation and revenue. Creating content by analyzing which funnel your customer is in will help you assess the type of content to use. For the brand awareness stage, checklists, how-tos, ultimate guides, and thought leader content would work best. To build interest and desire, using product tour pages and demo video content will work best. Whereas, for the final stage, case studies, comparison page, the alternative of writing content will be efficient.
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To retain customers, sending personalized emails to check how it feels to be your customer and sending them personalized offers will help them stay loyal to you. Related: Best B2B SaaS Content Marketing Tools 5- Create an editorial calendar You would now have the list of your customer’s pain points and the topics they are looking for online related to your business. Creating an editorial calendar filled with topic ideas, keywords to use, distribution strategy, where the content will be published, and the person responsible for the task will help you track progress.