The long tail book cover Looking for key phrase suggestions? When you’ve set a focus keyword in Yoast SEO, you can now click ‘Get Related Keywords’ and our SEMrush integration will help you find high-performing keyword phrases. A long tail keyword strategy can really help you when there is a lot of competition in your market. Or a lot of competition for the top keywords you want to rank for. That said, most businesses or blogs can benefit from this strategy as it helps them attract visitors with very specific search intent. Here, I’ll explain what long-tail keywords are and how understanding your mission and product can help you set up a long-tail keyword strategy.
What are long tail keywords? Long tail keywords are more specific and less common than other keywords. They focus more on a niche. The term long tail keyword comes from the book The Long Tail by Chris Anderson (see separate). In this book, Chris Anderson shows that there is a market Denmark whatsApp number list for almost any product. And while this market is very, very small in some cases, the vastness of the internet makes your niche product or blog post profitable. theme of a head Most blogs have a main topic – this is called a main term or main keyword. For example, mom blogs are usually about family life and food blogs are about food, restaurants, or recipes. Our blog at Yoast is all about SEO.
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We even call it blog SEO. Therefore, all our blog posts are about SEO or SEO-related topics. The topic or main topic of your blog or site is the number one keyword (or key phrase) that you want people to find you for. In our case, that keyword is obviously SEO. Someone with a food blog about homestyle Italian food will probably want to be found on the search term [homemade Italian food]. By making that search term the number one keyword phrase on your blog. many queue themes However, you can’t optimize all blog posts for the same term [homemade Italian food].
Even if all the blog posts you write are about homemade Italian food. Instead, you should write a whole bunch of blog posts about all sorts of long-tail variants of your main keyword. In the food blog example, you could write about all kinds of delicious things: homemade Italian pasta, homemade Italian salads, homemade Italian cake. Your blog posts could even be longer tail. I could write about Homemade Italian Spaghetti Bolognese, Homemade Italian Lasagna, Homemade Italian Spaghetti Carbonara, etc. You will find all of these long-tail keywords when you do proper keyword research. If you find a lot of very long focus keywords, you can use the keyphrase length check in our plugin to see if they are too long.
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focus on long tail keywords Head keywords are less specific and can be very competitive. Meanwhile, long-tail keywords are more targeted and less competitive. Read more: What are long tail keywords? » Examples of long tail keywords As you can see from the examples below, a long-tail keyword doesn’t need to be a specific length, and it doesn’t need to include your main keyword. That said, long-tail keywords often contain around 3-5 words, and in many cases include the main keyword as well. main keyword long tail keywords Nike nike air max one Nike Sustainability Policy vintage Nike shoes digital advertising How Digital Marketing Works Digital Marketing User Journey B2B Digital Marketing