The most appropriate channels and relevant times for your publications. This way you can determine a frequency from which to start working . And at the same time, the designs of advertisements or advertisements that you can add if it is an investment that you consider pertinent. Marketing automation , […]
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Therefore, once you know who you are going to talk to, it will be easy to see which channels are the most appropriate to initiate communication with your audience, as we will see later. 2.3 Mark the narrative lines This is part of the most difficult. Look for the ideas […]
Many of you will wonder what content marketing is and what a content strategy is. Content marketing is about providing truly relevant and useful content to your prospects and customers to help them solve the possible problems they encounter in their day to day. A content marketing strategy consists, broadly […]
The percentage of the conversion and the online invoicing of the business. It is important to know that these KPIs are influenced by several variables, beyond SEO. Such as the usability of the website, design, content, etc. 2.3 The number of impressions. The number of times a web page appears […]
What is a KPI? The acronym KPI comes from the English Key Performance Indicator or, what is the same, a measure of the performance of marketing actions. It is a set of metrics that tells us, in a summarized way and with data, if a digital strategy is working, as […]
Dashboard A very interesting alternative, but it requires the presence of a presenter and several guests. And it is convenient that you have adequate equipment so that it is an optimal experience for the people who listen to it. 5.4 Single If you have a personal brand and you want […]
What is a podcast? The well-known Podcasting is the process through which a person or a group of individuals prepares content in audio format and then posts it on the Internet so that it can be heard by the public. In addition, they are available at any time and can […]
Automate the most repetitive tasks with the use of custom applications. Thus, it is possible to optimize the result of the work of the marketing and sales team. 2.2.4 Engagement and increase in benefits. You will generate leads since the platform helps to increase the subscribers to your newsletter, which […]
What is a CRM? A CRM is a customer relationship management solution, normally aimed at managing three basic areas such as: commercial management marketing after-sales service. The use of a CRM is part of a customer-oriented inbound marketing strategy in which all actions have the ultimate goal of improving customer […]
Qualification before evaluating offers and negotiating deals. If you don’t think of your sales process as a funnel, you won’t be able to analyze where a given lead is in your lead nurturing strategy. 1.2.4 Audit your existing content to see what can be reuse. You may already have content […]
The process of building a relationship with your customers. This is achieved by defining an ideal customer profile and providing them with information that is relevant to the sales process. Strategies in this area generally focus on creating a cohesive journey that your customer can understand; Likewise, they also focus […]
One of the main techniques used by companies and organizations to “sign up for the fight against climate change” but without actually acting . Thus, the company benefits from the good intentions of its customers, who will prefer these companies to other less “green” ones, even accepting extra costs, but […]
That have multiple touchpoints before a conversion. At least, it values each of the interactions. But by giving more weight to your two most important interactions: the first time a customer found you and the interaction that led to a conversion. 2.6 Free assignment Do you know the particular weight […]
Before conversion, just tracking the last one will give you a good idea of the strongest channels. This attribution model is also useful if your sales funnel is very wide at the top but narrow at the bottom. 2.2 First interaction attribution. The first interaction is similar to the last […]
Or marketing channels receive points on a conversion. Each attribution model distributes the value of a conversion to each touchpoint differently. There are six common attribution models: first interaction Last Interaction Last Indirect Click Linear decay time based on position New call to action By analyzing the attribution models, we […]
What is the AEO and the voice assistant? Answer Engine Optimization (AEO) can be defined as a compendium between: Artificial intelligence conversational interface Big data Branded content Locution For a long time it was thought that AEO would gain ground over SEO, making it almost stop thinking about it. Today […]
We would like to think that any user who is impacted by one of our ads and accesses the web, becomes a direct sale. Unfortunately this is not so. It is normal for a user to visit our website several times before making a conversion. They’ll find our blog post, […]
The world of Digital Marketing, as it brings with it the need to apply new techniques. On search engine positioning beyond traditional SEO. You can no longer focus. All your attention on text searches, but you also have to correspond to users who use voice for their queries. Voice search […]
If it indicates where the link is and how much your client can save, the better. It is essential to maintain the personality of whoever promotes. Your brand and always bet on a fun and friendly tone. Do not get carried away by the number of followers of influencers. Even […]
According to Oberlo, 33% of them worldwide are paid for by companies, since they are still a highly effective temporary advertisement. It would not be advisable to forget that you also have to clarify that it is your brand or company that is behind the corresponding influencer . Not surprisingly, […]
The social network on which you should focus your influencer marketing: Instagram Influencer Marketing Instagram is probably the ideal social network to carry out an influencer marketing strategy. With 1 billion monthly active users (50% access their profile daily) it is undoubtedly the favorite of influencers and the most recommended. […]
The advantage of long forms is that they guarantee the quality of the leads obtained : if they have taken the time to answer multiple questions, it is because they are really interested in what we can offer them. 1.2.3 Progressive contact form They are based on cookies and are […]
How does Twitch work? You can access through the twitch.tv browser , download the application to your mobile phone or tablet or view the content on your video game console. It is also available on platforms like Amazon TV or Google Chromecast . Also, there is an official app for […]
You’re missing out on one of the fastest growing platforms in recent months. It has been implanted in the United States for years, where many adolescents and young adults have known it for a long time. However, it has been from 2020, in the midst of the COVID-19 pandemic , […]
The company be impartial and transparent at all times. Likewise, it asks for a veracity that is only obtained through the sincere comments of clients or influencers specialized in a sector or subject. And be very careful with creating false reviews, since Google knows how to identify the real ones […]
Networks are empowering consumers Currently, social networks have a leading role and are a key communication tool for any brand. Being present in the main channels is essential to reach your target and transmit the values of your brand. In this way, you will create a community of followers addicted […]
knowledge base The program is responsible for storing all the questions asked and resolved to create a help library automatically. Anyone will be able to read how your customer service was in a similar case, watch a video about it or simply consult the corresponding documentation. You can review the […]
