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Benchmark Study of Email Database Services

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Benchmark Study of Email Database Services

NEWTON, MA, (November 3, 2004) – FreshAddress, Inc., a main email offerings company, launched the enterprise’s first benchmark statistics on electronic mail appending and ECOA (Email Change of Address) solutions. Based on an analysis million email database of nearly seventy five million patron information processed for its clients over the six months ending September 30, 2004, the examine observed the subsequent:

  • The common e-mail append suit price for commercial clients changed into 15.1%, with a variety from 9.Five% to 24.Three%.
  • The average e mail append suit charge for nonprofits turned into 10.3%, with a selection from 5.5% to fifteen.Four%.
  • Regular quarterly append processing ended in more than doubling the above figures on an annual basis.

The research found that the discrepancy among suit quotes for
commercial customers versus the ones for nonprofits turned into without delay correlated with the age of the underlying consumer base. Nonprofits with more youthful donor bases performed inside the better range even as industrial clients with older consumer bases finished in the lower range.

The research determined that the update fee for bouncing e mail addresses for folks that are already on line bore no correlation with the age of the underlying population.

“This look at affords corporations and nonprofits alike with the missing statistics necessary to assess the ROI of the crucial e mail offerings for multi-channel advertising,” stated Bill Kaplan, CEO of FreshAddress, Inc. “Research has shown that multi-channel customers spend extra cash. We are thrilled to see the e-mail industry mature to the factor where updating one’s e-mail database is now taken into consideration as vital as NCOA offerings are to junk mail.”

FreshAddress, Inc. Is the unique developer of Email Change of Address offerings and changed into recently granted a U.S. Patent on its ECOA provider for customers and the underlying customer technology. Through its partnerships with the predominant database providers which includes Acxiom, Equifax, and InfoUSA, FreshAddress’s appending offerings cowl the universe of available decide-in facts with over two hundred million records, presenting customers with the enterprise’s maximum match fees of guaranteed deliverable e mail addresses.

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