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US government, many brands have faced boycotts across China after taking a stand on the conflicts and reports of forced labor in Xinjiang. The region where the Communist Party has mass-arrested and confined millions of people in re-education camps. Muslim Uyghurs. Some of them are sportswear brands Adidas and Nike . This fact, although it could value brands as companies with social and ethical value. On the other hand they would be facing millionaire losses.

The H&M company these boycotts after its positioning have cost.  74 million dollars in sales so far in the first quarter of 2022 alone. The company promised to stop dealings with Sinkiang cotton. Which It seems that it is getting quite expensive. After these data, the brands that have remained in the sponsorship boat for . The 2022 Beijing Olympics have remained silent about it. Some of the sponsors of the PyeongChang . 2018 edition, such as Coca Cola, Procter & Gamble and Visa.

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Preferred not to Senegal phone number promotional campaigns in the run-up to this year’s games. Meanwhile, the sponsors that still remain in Beijing 2022 are 45 local sponsors. 13 TOP Sponsors of the Olympic Games and 110,000 million dollars, is the annual contribution of 10 of them. In these TOP sponsors we find the brands Coca Cola.  Airbnb, Intel, Toyota, Panasonic, P&G, Swatch Group (Omega) Bridgestone. Allianz, Alibaba Group, Atos, Visa, Samsung. The fear of brands entering into political conflicts The fear of the brands to position themselves has generated that the majority.

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Of the still sponsors prefer not to issue statements in this regard, nor to the boycott against the brands that have positioned themselves. Nor regarding the decision of some countries. Especially the United States, for moving away from this edition. Analyst Dave Frankland of Insider Intelligence noted the following in relation to this.  “It is not just about avoiding controversy with consumers for adopting.

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The wrong position. Brands are also in danger of alienating governments and shutting down markets by making the wrong decisions”, adding that “there is no indication that the situation will change. The same difficulties are expected at events ranging from the FIFA World Cup , which will be held this year in Qatar, to Formula 1 races in the Middle East. Worst audience in the history of the Winter Olympics Despite the fact that the 2018 edition of the PyeongChang Winter Olympic Games registered low levels of audience worldwide compared to other editions, the 2022 edition,

at least in its opening ceremony, registered an even lower rating, being so only 43 percent in the United States, the main promoter of the diplomatic boycott. Under these parameters, as some analysts mention, it would be a matter of time before this type of conflict begins to directly affect other events. Scarlett Johansson and her husband Colin Jost rediscover all the features of Alexa and announcement is a great success. Scarlett Johansson stars in one of the most anticipated Super Bowl 2022 ads.

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