Reporting on the upward thrust of on-line coupon websites remaining 12 months, The Wall Street Journal interviewed one small business owner in New York who ran a Groupon provide which saw 900 coupons redeemed over a 6 month duration. However, the service provider felt that she did no longer control to show ireland company database these clients into repeat commercial enterprise, commenting “Most of the those who got here aren’t from this neighbourhood-I maximum likely won’t see them again” (Source: “Online Coupons Get Smarter”, Wall Street Journal August 2010).
This failure to transform customers into repeat enterprise is also highlighted in a study produced with the aid of Rice University in The US who studied 324 companies that conducted a day by day deal promotion between August 2009 and March 2011. The take a look at estimates that 80% of deal customers had been new clients of the commercial enterprise and that 19.Nine% lower back to buy at complete rate. This is quite near Groupons own research which shows that 78% of clients do no longer return to a enterprise after redeeming a Groupon.
So what does this tell us? Well first of all, in case your goal in jogging a deal is to get exposure on your commercial enterprise and get new clients inside the door, then jogging a Daily Deal on Groupon, Livingsocial or a comparable website might appear like a terrific manner to achieve this.However, if you want to turn those site visitors into ordinary, repeat business you may need to perform a little extra work.
Daily Deals companies consisting of Groupon do not offer merchants with contact facts for the client, so it is up to you to have interaction with the client in an try to construct loyalty and get that repeat commercial enterprise.
How will you try this? One way is to build up your personal loyalty database and speak with your clients the use of email or SMS Marketing (Text Message Marketing). So why now not ask every purchaser for their e mail or mobile smartphone info and start sending them your personal promotional gives and updates. Displaying a Keyword and Short Code and asking customers to text to enroll in your “mobile club” is a quick and easy manner to build up a cell database which can then be used to ship SMS coupons and updates.